❓ Frequently Asked Questions About CPC (2026)
How much does a click cost on Google Ads in 2026?
Average Google Ads CPC in 2026 ranges from $1-$50 depending on industry. E-commerce averages $1.20, finance $3.75, healthcare $2.80, technology $2.25, and legal services $6.40. Use our CPC calculator 2026 above to compare your actual costs.
How do you calculate CPC?
CPC (Cost-Per-Click) is calculated by dividing your total ad spend by the number of clicks received. Formula: CPC = Total Ad Spend ÷ Total Clicks. For example, if you spend $1000 and get 500 clicks, your CPC is $2.00.
What's a good CPC for Facebook Ads in 2026?
Good Facebook CPC in 2026 averages $0.20-$5 depending on industry. E-commerce averages $0.85, finance $2.40, healthcare $1.75, technology $1.50, and legal $4.20. Facebook CPCs are generally lower than Google due to the social discovery nature of the platform.
How much does Amazon PPC cost in 2026?
Amazon PPC CPC in 2026 averages $0.50-$5 depending on product category. E-commerce averages $0.90, healthcare $1.20, and technology $1.00. Sponsored Products typically have lower CPC than Sponsored Brands.
What's the difference between CPC and CPA?
CPC (Cost-Per-Click) is what you pay per click regardless of whether that click converts. CPA (Cost-Per-Acquisition) is what you pay per conversion (sale, lead, signup). CPA = Total Ad Spend ÷ Total Conversions. A good CPA is 3-5× lower than customer lifetime value.
How can I lower my CPC in 2026?
To lower CPC: 1) Improve Quality Score/Relevance Score with better ad copy and landing pages, 2) Use negative keywords to filter irrelevant traffic, 3) Refine audience targeting, 4) Test different ad formats, 5) Bid adjustments for high-performing times/devices, and 6) Improve your conversion rate - better CTR often leads to lower CPC.
What's the average CPC for TikTok Ads in 2026?
TikTok Ads CPC in 2026 averages $0.20-$2 depending on industry. E-commerce $0.50, finance $1.20, healthcare $0.80, and legal $1.50. TikTok generally offers lower CPC than established platforms due to its newer advertising ecosystem.
How does CPC affect ROAS?
CPC directly impacts ROAS (Return on Ad Spend). Lower CPC means you can get more clicks for the same budget, potentially leading to more conversions. However, higher CPC keywords often convert better. Use our calculator to find the sweet spot where CPC × conversion rate = profitable CPA.